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For the very first time ever, IWC turns the worlds in which its goods are rooted in to the topic of an international image campaign. The
campaign centers about a Television commercial along with a series of print advertisements. In Switzerland, the spot is presently airing
in cinemas, and also the campaign will probably be unveiled to a international audience subsequent year.
"It was essential for us not just to place the spotlight on our goods but additionally on the stories which are inseparably linked to
them. With this thrilling new image campaign, we've succeeded in translating this aspect of our culture into pictures, " says IWC CEO
Georges Kern. "It illustrates our six item households and, simultaneously, underscores our ongoing dedication within the field of
corporate social responsibility. " As component from the worldwide campaign, an image spot is now becoming screened at chosen Swiss
cinemas in Zurich and Geneva prior to it's shown on Television screens internationally subsequent year.
The spot transports viewers in to the worlds of pilots, divers, adventurers and pioneers: footage of breathtaking aerial acrobatics and
yachts battling crushing waves on the open sea give method to underwater photography and also the fascinating animal globe from the
Galapagos Islands. Karoline Huber, Director of Advertising Communications at, was captivated by their expressive force: "To produce
this campaign, we drew on a partnership which has confirmed its worth time and time once more. Operating closely using the Jung von Matt
marketing agency, we managed to reflect our brand identity and to supply a house for contemporary man and his dreams. "
Magnificent stories for clients
"Engineered for guys having a 39, 000-mile journey house. " With these words along with a series of breathtaking shots of sailing, deep sea rolex IWC
these days presents the Portuguese Yacht Club Chronograph Edition "Volvo Ocean Race 2011-2012" towards the readers of "How To Invest
It", the luxury supplement from the "Financial Times". The campaign references the partnership in between IWC Schaffhausen and also the
Volvo Ocean Race, which began effectively in Alicante, Spain, in the finish of October.
Because the race's Official Timekeeper and Sponsor from the Abu Dhabi Ocean Racing group, IWC launched this unique edition in titanium.
Other pictures, concentrating on IWC's partnerships of current years, will offer readers worldwide having a wealth of emotional
Fostering chosen partnerships
As component of its CSR technique, IWC's sponsorship has extended to chosen partners like the Cousteau Society, the Antoine de
Saint-Exupery Youth Foundation and David de Rothschild's "Plastiki" expedition. For IWC CEO Georges Kern, meaningful dedication is
component from the company's philosophy rolex r1628 : "Every business features a social and ecological responsibility. We've had the great fortune to
locate revolutionary partners and, consequently, been in a position to promote thrilling and sustainable tasks custom rolex . " The Charles Darwin
Foundation has been operating to conserve the threatened ecological method from the Galapagos Islands because 1959. "Cooperation with
IWC has enabled us to push ahead with essential protection and study measures, and to create our trigger even much better recognized
worldwide, " says Randal Keynes, a member from the Board of Directors from the Charles Darwin Foundation.
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